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SHELF INTELLIGENT CONTENT
Search Optimizer is your secret weapon for winning search

The industry's only tool that provides keyword recommendations at the subcategory level to improve discoverability.

search-optimizer-1427672204-[Converted]

Products achieve 4x more sales by getting to Page 1 of retailer search organically, versus through paid ads. To create search optimized content, you must first understand what keywords shoppers are uniquely searching for when they visit different retailer websites.

Search Optimizer is a keyword recommendation engine that elevates your discoverability by determining the best keywords to prioritize and optimize for organic and paid search — across different retailer websites.

 

With Search Optimizer you get prioritized keywords
that make your products more discoverable

  • Search Optimizer's prioritized keyword list lets you create a unique approach for each retailer, using one common and consistent methodology you can trust.
  • Knowing high-volume traffic-driving keywords at the category level lets you better target SEO & ad bidding strategies.
  • Visually see key differences and overlaps in keywords by retailer, prioritized by anticipated volume increase.
SO - Prioritize keywords
  • Quickly identify opportunities by knowing where your brand currently ranks for high-volume keywords.
  • Measure how your brand performs against critical brand keywords that drive conversion in your category.
  • Get average rank, best rank, and Share of Shelf for all keywords analyzed to unlock growth opportunities and help you prioritize your next best actions.
SIC-page_SO-imagery-2
  • Uncover trending keywords and fuel your SEO and paid search efforts.
  • Spot white space opportunities based on search volume and update regularly to capture the latest trends.
  • Use trend analysis to identify additional marketing and merchandising opportunities.
SO - Innovation trends
  • Unlike other solutions that are limited by their panel data, our methodology is extensible to any retailer. 
  • Search Optimizer is available for 50+ retailers across the globe.
  • Search Optimizer is scalable and efficient, as it’s available in all local languages (not just in English).
SO - Optimize for retailers

  • Search Optimizer's prioritized keyword list lets you create a unique approach for each retailer, using one common and consistent methodology you can trust.
  • Knowing high-volume traffic-driving keywords at the category level lets you better target SEO & ad bidding strategies.
  • Visually see key differences and overlaps in keywords by retailer, prioritized by anticipated volume increase.
SO - Prioritize keywords

  • Quickly identify opportunities by knowing where your brand currently ranks for high-volume keywords.
  • Measure how your brand performs against critical brand keywords that drive conversion in your category.
  • Get average rank, best rank, and Share of Shelf for all keywords analyzed to unlock growth opportunities and help you prioritize your next best actions.
SIC-page_SO-imagery-2

  • Uncover trending keywords and fuel your SEO and paid search efforts.
  • Spot white space opportunities based on search volume and update regularly to capture the latest trends.
  • Use trend analysis to identify additional marketing and merchandising opportunities.
SO - Innovation trends

  • Unlike other solutions that are limited by their panel data, our methodology is extensible to any retailer. 
  • Search Optimizer is available for 50+ retailers across the globe.
  • Search Optimizer is scalable and efficient, as it’s available in all local languages (not just in English).
SO - Optimize for retailers

Real results from Search Optimizer

+1,500
Average search rank improvement during Prime Day for a Consumer Electronics brand
+9%
Increase in week-on-week sales for a U.S. packaged food brand
+20%
Increase in week-on-week traffic for a U.S. packaged food brand

Explore some of our other capabilities

Shelf Intelligent Media icon

Shelf Intelligent Media

Take retail media ROI to the next level by turning digital shelf analytics into automated media actions powered by Profitero's ad tech partners.

Learn more →

Boost icon

Boost

Boost recommends what levers to prioritize — price, content, media & more — that will have the biggest impact on your sales rank on each of your retailer sites.

Learn more →

Why Profitero for Search Optimizer insights?

consistent data

Retailer coverage

Retailer-specific insights available for any retailer, globally

granular data

Subcategory level

Customized deep dive analysis & keyword recommendations at the subcategory level

accurate 3p sales

Strategic value

Insights uncover merchandising opportunities in addition to SEO opportunities

benchmark_3596170

Volume-ranked index

Measure your current share of search for the highest volume keywords

DS, T&C

Activation

Integrates with full content, SEO & paid media services to implement recommendations

expert_1256002

Expert Customer Success team

Translate data into actionable insights to grow your business

See it in action!

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