GET

Get an accurate view of the market

GUIDE

Guide your teams to next best actions

GO

Go quickly with automations and predictive data

CLIENTS
PARTNERS
Press icon

Profitero in the press

Our experts and data are always making news.
Explore our latest coverage.
Press inquiries | press@profitero.com

Omni Transformation Assessment

See how you stack up against industry benchmarks with this 5-minute quiz.

Take the assessment →
Sign up for our newsletter | Subscribe →

Learn more about Profitero

We give you powerful visibility into your data and guidance to grow your sales faster.

Watch the video →
 

Content Optimizer

Move beyond content compliance and create an effective content strategy that accelerates sales.

shelf-intelligent-content-1444138069-[Converted]

Decode retailer search to increase traffic

Your PDP content — and the keywords in it — directly impact organic search ranking and influence the effectiveness of any campaign. Content Optimizer identifies and prioritizes the keywords to include in your PDPs for maximum discoverability. Plus, you’ll get competitive keyword insights to monitor how your search visibility compares to top competitors.
67e5bab981089b3200c7cdde_CO - product 1
67e5bab9a7033e5e8c18dd16_CO - product 2

Drive conversion with smart benchmarks

Content needs to meet the right benchmarks to drive strong shopper conversion. Content Optimizer analyzes your PDPs against category leaders, retailer benchmarks, and your own goals; it also provides smart recommendations closer to your current values. You’ll get an intuitive dashboard of priority products to optimize as well as suggested next steps to improve conversion, tailored for each retailer.

Save time with data-backed GenAI

GenAI is only as smart as the information you give it. Content Optimizer’s genAIfollows a data-driven process that creates content based on optimal feature values, themes from positive reviews, priority keywords, and your unique brand guidelines. The result: better PDP content created 6-7x faster than traditional methods.
67e5c6a648ca8b494eb9f71f_CO - product 3

Who we help

Update content quickly and easily.

You need to create and update PDP content that aligns with client strategies and improves performance. 

  • Create content 6-7x faster | Product review themes, priority keywords, optimal feature values, and your unique brand guidelines harmonize with GenAI to create better PDP content. 
  • Flexible workflows | In-app capabilities include color-coded copy changes, regeneration, and approval status tracking. Alternatively, export content to your external approval workflow. 
67e5cb414a655dbba7bf02b7_CO - persona content
PDP performance continuously measured.

You need to see how your content is performing overall; and then you need to see what needs to be fixed. 

  • Benchmarks at your fingertips | Easily see how your PDPs measure up to multiple benchmarks - including your own. We pinpoint what needs to be fixed, and how. 
  • Increase traffic & conversion | See what priority keywords and content improvements will get you closer to category leaders.
67e5cdc28bb22948a5d7236f_CO - persona ds strategy
Discoverability measured and scored.

You’re tasked with designing SEO strategies that align with business goals and target audiences. 

  • Unique keywords by retailer | Identify and prioritize relevant retailer, and category-specific, keywords for inclusion in your PDPs to win search and drive traffic. 
  • Competitive keyword insights | See how your discoverability compares to top competitors. Filter keywords for media opportunities such as high-importance keywords and seasonality. 
67e5bed58bef5bbbe66cd460_c63355601aafb8234bf22a82dc2e8b7c_CO - persona SEO

Update content quickly and easily.

You need to create and update PDP content that aligns with client strategies and improves performance. 

  • Create content 6-7x faster | Product review themes, priority keywords, optimal feature values, and your unique brand guidelines harmonize with GenAI to create better PDP content. 
  • Flexible workflows | In-app capabilities include color-coded copy changes, regeneration, and approval status tracking. Alternatively, export content to your external approval workflow. 
67e5cb414a655dbba7bf02b7_CO - persona content

PDP performance continuously measured.

You need to see how your content is performing overall; and then you need to see what needs to be fixed. 

  • Benchmarks at your fingertips | Easily see how your PDPs measure up to multiple benchmarks - including your own. We pinpoint what needs to be fixed, and how. 
  • Increase traffic & conversion | See what priority keywords and content improvements will get you closer to category leaders.
67e5cdc28bb22948a5d7236f_CO - persona ds strategy

Discoverability measured and scored.

You’re tasked with designing SEO strategies that align with business goals and target audiences. 

  • Unique keywords by retailer | Identify and prioritize relevant retailer, and category-specific, keywords for inclusion in your PDPs to win search and drive traffic. 
  • Competitive keyword insights | See how your discoverability compares to top competitors. Filter keywords for media opportunities such as high-importance keywords and seasonality. 
67e5bed58bef5bbbe66cd460_c63355601aafb8234bf22a82dc2e8b7c_CO - persona SEO

Smarter. More actionable. More retailers.

+1500 

increase in rank

27%

increase in sales

2x

share of top 10 spots

Why Profitero for Content Optimizer?

Unique keywords for each retailer

Unique keywords for each retailer

Our proven keyword methodology identifies retailer-specific keywords essential to increasing discoverability and traffic. And we do it beyond Amazon and Walmart — because eCommerce success depends on more than two platforms.

Intelligent benchmarks

Intelligent benchmarks

Measure your content against category leaders to see where you could be doing better. Intuitive dashboards prioritize which products to optimize and what to change.

Smarter GenAI; better content

Smarter GenAI; better content

GenAI is only as smart as the data you give it. Our tool draws on your provided brand guidelines, along with our benchmarks and up-to-date keyword insights, to produce top-notch, on-brand PDP content. 

See it in action!

Do Not Sell My Personal Information