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Price Wars:

2024 U.S. Edition 


Which retailers will stand out as affordable?
Where will buyers find deals in each category?

11.24 US price wars cover

Price anxiety and careful shopping remains in the U.S., consumers face rising housing costs and higher unemployment, putting pressure on them to budget on basics as well as gifts. Shoppers will be checking price tags at multiple retailers this holiday season before making their final purchases.

For the 8th consecutive year, Profitero conducted a Price Wars study, which compares item-level price competition across the U.S. online retail landscape. The study compares the everyday online prices on over 13,000 items in 15 categories across 22 leading retailers, including Amazon, Walmart, Target, and specialists like Chewy, Best Buy, and Sephora.

Get a copy of this report to understand where shoppers expect to find the best deals ahead of the holiday season, which categories are the most competitive, and which retailers have earned the highest low price reliability.

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