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Amazon SEO, Decoded

U.S. - GENERAL MERCHANDISE 

You can't win online without selling on Amazon. It is, after all, the biggest online retailer in the world. And winning begins with search. 

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Using our daily digital shelf data and advanced mathematical modeling, we reverse engineered the SEO algorithm for general merchandise products on Amazon to discover: 

  • Which content factors matter most (and least!) for boosting search rank performance 
  • Benchmarks for the highest ranked products on Amazon.com across multiple categories 

Amazon.com:  eCommerce Highlights

 

Illustration of a person holding a notebook computer with data flowing from its screen.

$236B

North America sales, 2020
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40%

YoY sales growth in North America, Q1 2021 vs Q1 2020
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200M

number of Prime members worldwide (as of Q1 2021)
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