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Retailer Capability Matrix

Because one size doesn't fit all when it comes to what brands can actually influence on leading eCommerce retailer websites.


Availability


Discoverability


Conversion


Repeat & Loyalty


Profitability


Targeting & Measurement


We want to acknowledge the following contributors: 

Henrik Eriksen (Publicis); David Earnshaw (Publicis); Fides Araneta (Publicis); Katherine Black (Kearney); Drew Brinckerhoff (Mars); Matt Forcey (PowerReviews); Todd Hassenfelt (Colgate); Chandni Jain (Publicis); Alisha Kammer (Clorox); Allysun Lundy (Publicis); Nancy McLaughlin (Tinuiti); Carrie Mesing (Danone); Gavin Pack (Belnick); Josh Pearlstein (Bayer); Qi Situ (Henkel); Jordan Smith (Publicis); Andrea Steele (Hershey); Jess Stephens (Hershey); Paul Williams (Publicis)


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