Retailers are increasingly giving preferred placement to private labels in online search as a way to maximize profits and win with value-conscious consumers. In reality, however, retailers may be shooting themselves in the foot by over-emphasizing private labels at the expense of national brands.

CPG brands must embrace their role as category advisors and help retail partners better understand the role private label plays in the digital shopping experience to create a win-win-win that balances profit, growth and consumer choice.

Read our latest research to learn how your brand can differentiate against private labels to win on the digital shelf.