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Omni Transformation Assessment

See how you stack up against industry benchmarks with this 5-minute quiz.

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We give you powerful visibility into your data and guidance to grow your sales faster.

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2024
OMNICHANNEL TRANSFORMATION ASSESSMENT

FOMO or FOCUSED? Is your brand a leader?

See how you stack up against industry leaders with this 5-minute quiz.

Take the assessment
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Only half of brands

feel they’re keeping pace with the competition, down from 57% last year. Focusing on best practices is critical as brands navigate rapid tech advancements, high growth expectations and a tough economy.

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To help brands instill focus on eComm best practices, Profitero created a Focusing Forward Framework. Drawing on insights from our global survey of brand manufacturers, this new framework identifies the key behaviors that differentiate the highest-performing brands and outlines how others can replicate their success. 

In the 2024 assessment tool, you can see how your brand compares to the industry and top leaders. With these results, you can pinpoint next steps to orient your teams toward omnichannel excellence.

What you'll get immediately upon completing the assessment:

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Omnichannel Transformation Scorecard

See how your brand compares to industry benchmarks* across 9 critical omnichannel capability areas.

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Next best action

Identify your top area for improvement for omnichannel acceleration — based on your specific capabilities scores.

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Benchmark against leaders

In the 2024 assessment tool, you can see how your brand compares to the industry and top leaders.

* Based on Profitero’s 8th annual Organizational Benchmark Survey of 383 brand manufacturers conducted in July – Sept 2024

Benchmark your capabilities against the industry and leaders

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PEOPLE

Strategy & leadership, eCommerce & omnichannel education
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PARTNERSHIPS

Retailer collaboration & JBPs, AI & tech

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PRACTICES

Content management, retail digital media planning, data & insights, assortment & innovation strategy, retail search media reporting

What are you waiting for?

Uncover where you need to prioritize to accelerate omnichannel growth today.

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