The 2024 eCommerce Organizational Benchmark Study
Moving from FOMO to FOCUS
KEY INSIGHT
eCommerce is suffering from a crisis in confidence
Organizations are innovating and maturing to keep up with changing shopper behavior, but more than half of brands surveyed feel they’re behind the curve. What’s behind this disconnect?
In a world of FOMO, brands struggle to find FOCUS
Rapid technology advancements, high growth targets and a challenging consumer environment are a recipe for costly FOMO, as brands look for new answers to old problems.
Our 8th annual industry report cuts through the FOMO. Instead, we FOCUS on eCommerce leaders*. By surfacing what leaders do better, we aim to empower brands to set aside FOMO and instead FOCUS their teams on proven strategies.
*Our definition of leaders included brands reporting 26%+ omnichannel growth and 26%+ share of their categories’ eComm sales.
Learn from the actions of leaders
PEOPLE
INDUSTRY
Only 49%
of brands have Sales & Share KPIs in place for their eComm team
LEADERS
84%
more likely to prioritize eComm in their growth plans & annual performance KPIs
PARTNERSHIPS
INDUSTRY
Only 52%
of brands share eComm data & insights during their JBPs
LEADERS
76%
more likely to come prepared to JBPs with specific eComm goals, growth plans, requirements and budgets
PRACTICES
INDUSTRY
Only 55%
of brands have dedicated data & analytics eComm roles, and the majority only engage in simple reporting
LEADERS
84%
more likely to incorporate advanced models & automation for attribution and forecasting, empowering them to consistently identify and take the next best actions
About the study
Our 8th annual industry report takes eCommerce benchmarking a step further — we’ve mined our most robust global sample yet to determine what sets eCommerce leaders apart from the rest. By analyzing how leading brands differentiate themselves across retail media, AI, JBPs and more, we guide teams toward the right areas of focus as they plan for 2025.
You deserve the best.
Schedule a demo with a member of our team