Date: Thursday, 26 January 2017
Time: 11:00 am EST (45 minutes)
Join us for a complimentary webinar on how to measure success at the digital shelf – vital for any brands aiming to accelerate eCommerce growth in 2017 and beyond.
Hosted by My Digital Shelf, hear expert guidance from General Mills’ eCommerce Manager Richard Gentner and Profitero’s SVP Strategy and Insights Keith Anderson, and learn:
- How brands can define and measure success at the digital shelf
- How are leading brands prioritizing objectives like topline growth and market share, bottom-line profitability, digitally influencing offline sales, and building and maintaining brand equity?
- How they are measuring and managing against these KPIs
- How to approach distinct online retail formats like full-basket online grocers and “spearfishing” national ship models
- How should suppliers prioritize where to play in an increasingly complex online retail landscape?
- How brands can approach performance drivers like distribution, on-shelf availability, and managing the shopper’s conversion funnel
- What’s on the horizon for online grocery and CPG retailing
- What won’t change in 2017 and beyond
- What might change in the online retail value chain
Speakers:
Richard Gentner, eCommerce Manager, General Mills
Richard leads eCommerce capability development at General Mills. Prior to joining the eCommerce team two years ago, he held various positions in Shopper Insights, Consumer Insights, and Marketing. Before joining General Mills, Richard worked at Nestlé USA and in commercial banking. He has an MBA and BBA from the University of Michigan.
Keith Anderson, SVP Strategy & Insights, Profitero
Keith leads the continuous innovation and development of Profitero’s eCommerce analytics solution for brands and retailers, helping global companies gain a deeper understanding of their online presence to optimize both online and in-store sales. For more than 10 years, Keith has been a trusted advisor to global retailers and CPG companies including Walmart, Target, Best Buy, P&G, Unilever and Coca Cola.