The UK is already home to one of the world’s most mature online grocery markets, with eCommerce accounting for approximately 6% of all grocery sales.
IGD’s latest ShopperVista survey reveals that 42% of British shoppers are open to conversion to online grocery shopping, presenting a significant growth opportunity for retailers and FMCG brands alike.
Register for our live webinar with IGD on June 29 at 11AM BST to learn how you can capture your fair share of growth within the channel and win online.
Presented by IGD’s Toby Pickard and Profitero’s Andrew Pearl, you’ll learn:
- The latest UK grocery channel forecasts, just released by IGD
- IGD’s latest online shopper insights
- How disruptors, such as Amazon, are changing the market
- The types of data available to FMCGs for measuring the digital shelf
- How brands can define the KPIs needed to measure, benchmark and optimise online performance
Speakers:
Toby Pickard
Senior Analyst – Multichannel, IGD
Andrew Pearl
Director of Strategy and Insights EMEA, Profitero