As we discussed in an earlier post, the rapid and continued growth of Amazon and its “endless aisle,” economically viable price-to weight ratios in OTC medicines, and the power of on-site retail search, means that more shoppers are researching and buying OTC medicines online.
Vitamins and supplements are a large and growing industry—and eCommerce is playing a meaningful role. The regimented nature of vitamins makes subscription programs like Subscribe & Save a natural fit, helping shoppers stay compliant and brands lock in their loyalty.
Check out the best-selling vitamins brands on Amazon with our new infographic below, or download our latest Amazon FastMovers Vitamins report for more insights.
