Today’s retail environment continues to be hyper-competitive. With access to any time, any where information on their smartphones, shoppers are more informed than ever before.
Whether you sell via eCommerce or not, shoppers are actively going online to check price, product stock availability, consumer reviews, and other influential content. By 2019, eCommerce sales are set to more than double and reach $3.578 trillion, 12.8% of total retail purchases. Responding to this shifting consumer behaviour is critical for retailers to survive and thrive.
