If your product pages are looking tired, and are in dire need of a makeover, you’ll need to study this infographic from Invesp Consulting. How to Create Effective E-commerce Product Pages provides valuable insight into how you can enhance your website’s product pages to grow sales this year.
With the average abandonment rate of shopping carts being 65.23 per cent compared to an average conversion rate of eCommerce store of 2.13 per cent, it is advice that no retailer or brand can discard with ease. Your product page effectiveness rate equals the number of adds to cart or number of visits for that page, so care must be taken to ensure your page content is as shopper-friendly as possible.
According to Invesp, the three most important features influencing the buyer’s decision are free shipping (73 per cent), free returns (70 per cent) and special sales and discounts (62 per cent).
The infographic also sets out 21 steps to effective eCommerce pages.
© 2013 Profitero
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Pricing intelligence company Profitero provides retailers with actionable price intelligence data, monitoring over 50 million products across 4,000 eCommerce retailers every day, observing pricing, promotions and stock availability. We work with the world’s leading retailers, enabling them to acquire new customers and grow profit margins by monitoring and responding to changes in competitor pricing and promotional activity as they happen. For more information on Profitero price intelligence and competitor monitoring, visit www.profitero.com or email sales@profitero.com