Ocado is taking steps to differentiate itself from the traditional supermarkets with the launch of an online advertising campaign that welcomes customers into the “world of Ocado”. “We pride ourselves on being different to everyone else. We don’t have any shops, so all our attention is on delivering you what we like to call our life-changing service,” says the voiceover in the new advertisement.
Promoting the benefits of operating an web-only retail business, the pure-play online grocer explains, “We offer you the freshest groceries, the biggest brands and all your everyday home essentials. Shop online and we’ll personally pick and cheerfully deliver your shopping straight to your kitchen table at a time that suits you.”
Other benefits include one-hour deliver slots, Ocado’s Low Price Promise, private-label products and free mobile apps. Ocado recently appointed former Marks & Spencer chief executive and chairman Sir Stuart Rose as its new chairman. Click here to view the new Ocado video.
© 2013 Profitero
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