Prime Day July 2023: Amazon category winners

According to initial data from Adobe Analytics, U.S. & U.K. shoppers spent a staggering $6.4 billion and £581 million online, respectively, in just the first 24 hours of the two-day event. Whilst we'll have to wait for the official global sales figures to find out if this was a record-breaking Prime Day or not, one thing's for certain. This year's Amazon deals were set to tempt inflation-fatigued shoppers, with Reuters reporting deeper discounts than we’ve seen in previous years.

To better understand consumer demand, we analyzed the top 25 Movers & Shakers* across 12 categories on the world’s largest eCommerce retailer. Read on to see which products saw a sizable boost in rankings on Amazon during this highly competitive shopping period.

In the U.S., toys dominated the top performers:

See all Amazon.com category winners using Profitero’s data set below:

*Movers and shakers on Amazon are defined as "Our biggest gainers in sales rank over the past 24 hours. Updated frequently."

In the U.K., it was also toys that stole the show — particularly Clementoni

See all Amazon.co.uk category winners using Profitero’s data set below:

*Movers and shakers on Amazon are defined as "Our biggest gainers in sales rank over the past 24 hours. Updated frequently." 

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