The omnichannel revolution has produced an explosion of data, with the exciting promise of uniting cross-functional teams around data-driven actions. But you can have all the right data, know exactly what insights you’re looking for, and still come up empty-handed. Brands are eager to follow the data, and there is an opportunity to bridge the gap and align the data to provide clearer direction.
We built Ask Profitero to bridge that gap. Ask Profitero is a conversational AI assistant embedded directly into the Profitero app with visibility into all modules, from Sales & Share to Availability and Product Content. Anyone at your organization, regardless of role, can query Ask Profitero in a natural, conversational style to glean insights – no Excel required. That’s true data democratization.
What’s more, Ask Profitero matches the level of granularity you’re looking for. A supply chain team in troubleshooting mode might want to know a specific product’s availability at a particular retailer on a particular day. Ask Profitero will provide that information. But what if you need a high-level summary of your brand’s performance on Target last month? Ask Profitero can answer that too. And because it shares the steps and reasoning behind every answer, you won’t have to wonder what assumptions it made about your query.
Below, we’ll outline suggested queries that people in different brand roles can use to get the insights they need and start democratizing data faster.
"I need to ensure my products are showing up in the top spots of page 1 of search across my key retailers and identifying threats to our sales early. "
Identify where and why you might be losing share, such as search rank or negative reviews. Understand where your products fit into the pricing & competitive landscape.
→ Which 3P seller is winning the Buy Box most often on Amazon for [brand] so far in Q2?
→ Which of my products received the most new negative reviews last month?
→ What was the average price of [product] on Amazon 1P vs. 3P during [date range]?
Note: These Ask Profitero conversations reflect actual user prompts run on fake data to protect client privacy. No actual data for any brand is shown here.
"I need to ensure our brand experience is optimized and consistent everywhere our consumers shop because brand reputation influences our equity."
Identify content accuracy/compliance issues to ensure brand consistency, flag negative product reviews that signal confusion around product attributes or positive reviews to feature on the listing.
→ What is our average content compliance rate in the [category] category at Target for Q1?
→ Which of my brands has the most image compliance issues this month?
→ Pull any recent reviews for my products where buyers say they received the wrong product
→ Pull recent reviews for [product title/ASIN/RPC] that would work well on the PDP.
Note: These Ask Profitero conversations reflect actual user prompts run on fake data to protect client privacy. No actual data for any brand is shown here.
"I need to monitor and act upon shopper feedback. I need to understand how consumers talk about and feel about my products and those of my competitors to improve my PDPs and innovate."
Quickly synthesize category trends and consumer reviews to surface new product ideas:
→ What do consumers think of the product [product title/ASIN/RPC]?
→ Pull any recent reviews for my brand’s products that mention packaging issues.
→ What are some positive themes from recent reviews for [brand] on Amazon?
→ What are some negative themes from recent reviews for [brand] on [retailer]?
Note: These Ask Profitero conversations reflect actual user prompts run on fake data to protect client privacy. No actual data for any brand is shown here.
"I need to ensure our SKUs are available for purchase across all online retailers at all times."
Make sure your SKUs are available across all online retailers at any given time, visualize drivers like out-of-stocks and understand how your availability stacks up against the category.
→ What were my out of stock rates by retailer last month?
→ Which brands in [category] had the highest out of stock rates at Tesco in Q1?
→ Is my overall out of stock rate higher or lower compared to this time last year?
Note: These Ask Profitero conversations reflect actual user prompts run on fake data to protect client privacy. No actual data for any brand is shown here.
"I need to track price changes and apply promotions strategically in order to protect my brand's profitability."
Efficiently compare and track pricing against competitors to streamline your regular reporting process.
→ What is the average price of my brand’s products at Walmart this month?
→ What promotions does my competitor [brand] use most frequently at Kroger?
→ What percentage of [brand] SKUs were on promotion over the last 3 months?
Note: These Ask Profitero conversations reflect actual user prompts run on fake data to protect client privacy. No actual data for any brand is shown here.
Click here to learn more about Ask Profitero. For a behind-the-scenes look, check out our recent blog, which unpacks how we trained the AI assistant to extract insights effectively from eCommerce data.