School districts across the country are rolling out reopening plans and one thing is clear: going back to school will look vastly different this year. Remote learning or hybrid schooling will be the norm. This reality has left many consumers scrambling to build home classrooms for their kids before the school year starts — and has made “kids desks” the latest hot ticket item during the pandemic.
Sarah Hofstetter, president of Profitero, recently shared some eCommerce data and tips on back-to-school shopping with Good Morning America (excerpt below). You can see even more in depth coverage of trends in USA Today, Adweek and Fox Business, where Profitero was also cited.
Profitero analyzed search, availability and pricing trends for kids desks and other essentials for home schooling during the past few weeks to understand how this unconventional back-to-school season will play out.
The pandemic is continuing to drive rapid demand swings for consumer categories online, reinforcing the need for brands to adapt daily. What we see happening in back-to-school is just the latest example. Here are 3 pro tips for every brand:
For resources that can help your brands adapt quickly to trends, check out:
Contact Profitero to learn how you can get the eCommerce data and performance analytics you need to monitor and adjust your seasonal event strategies in real time.