eCommerce Intelligence: Back-to-school shopping: What’s happening in 2015

Electronics. Laptops. Shirts and shoes. Pens and paper. We’re all familiar with the types of purchases that make the Back-to-school (B2S) shopping season the second most lucrative time of the year for retailers—trailing only the winter holiday season.

In our latest white paper, we look at the sales data from the current 2015 Back-to-School and Back-to-College shopping seasons and share insights we gained. These insights include:

•        What’s moving off the digital shelf with Amazon FastMovers
•        Who among e-retailers is winning the pricing war
•        How the Back-to-School season is becoming more like the winter holiday season
•        Why September will feature a school-related buying spike after the academic year has started

View our findings by downloading the Back-to-school shopping: What’s happening in 2015 white paper!