Tom Killalea has spent the past 16 years at Amazon in roles covering Security, Availability, Distributed Systems and the Kindle Content Ecosystem, and now joins Profitero as a board advisor. With CPG eCommerce sales growing exponentially, Tom discusses the critical areas that CPG brands need help with, and why Profitero is best placed to provide insights into previously unanswerable questions.
Consumer Packaged Goods companies have many important questions regarding what happens to their products when they reach retailers. These questions are under four distinct headings: Selection, Discoverability, Availability, and Price.
As sales have moved online, it’s been difficult for brands to get answers to these questions. Profitero is changing that. Having spent 16 years at Amazon, inevitably I’m drawn to companies that are data-driven in how they make decisions, and that are patient as they invent ways to answer previously unanswerable questions.
Profitero is serving the need for an independent, data-driven company to do product matching, data collection, and analysis at massive scale, and to provide compelling insights and answers to brands and to retailers. That’s why I’m delighted to join them as an advisor as they build the most trusted independent source for eCommerce intelligence.
Tom Killalea is an advisor to technology-driven companies. During his 16 years at Amazon.com, he held roles including responsibility for Security, Availability, Distributed Systems, Infrastructure, and the Kindle Content Ecosystem.