The emergence of a further consumer shift towards multichannel retailing was highlighted once again today, with Tesco and Marks & Spencer both reporting strong sales from online over the Christmas period despite a fall in overall sales.
Tesco and Marks & Spencer were amongst the retailers announcing disappointing Christmas results – however both retailers reported strong growth from eCommerce.
Tesco said that increasing numbers of customers shopped across more than one channel, with the retailer generating £450 million in online sales in just six weeks up to Christmas, up 14% on a year earlier.
The world’s third largest retailer announced that it had taken over 3 million online grocery orders, up 11% from last year, with more than a third of orders placed on a mobile device. Tesco also reported that 70% of the 1.5 million general merchandise orders placed online were subsequently collected in-store, demonstrating the continued popularity of click-and-collect.
Meanwhile, Marks & Spencer reported that like-for-like sales were down 2.3% in the three months to the end of December, however growth from online sales were up 23%.
These Christmas trading results demonstrate that as consumers continue to shift their shopping preferences towards online channels, retailers with a strong multichannel offering are the ones most likely to succeed in 2014.
Discover how Profitero delivers critical online pricing intelligence to more than 40 global retailers to help them stay price competitive across all channels. Email us at sales@profitero.com or visit www.profitero.com to find out how we can help you drive sales and be successful in 2014.
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Profitero is the leading global provider of online competitor pricing data. We provide both bricks & mortar and online retailers with their competitors’ prices, promotions and full product assortment information. Profitero’s accurate and timely competitor intelligence enables our customers to make better informed and more profitable pricing decisions, helping them to increase sales as well as margins.
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To discover how Profitero can help make your pricing smarter, contact us at sales@profitero.com or visit www.profitero.com.
