The 2025 Digitally Influenced Shopper Report webinar

Digital isn’t just part of the journey — it defines it. Whether a purchase happens online or in-store, today’s shoppers rely on digital touchpoints to discover, compare and validate the products they choose.

Watch our on-demand webinar as we unpack the top findings from our new 2025 Digitally Influenced Shopper report — a global survey of over 4,000 consumers across the US, UK, Germany and Canada. You’ll learn how digital behaviors are evolving and how brands can adapt to stay visible, credible and chosen.

In this session, we explored:

• The omnichannel importance of being visible and convincing online
• How different generations interact with digital touchpoints, and what influences them as they search for the best-value brand
• Why social commerce, price sensitivity and AI trends are amplifying the digital influence dynamic

Whether you're driving strategy or managing day-to-day execution, this is your chance to understand the real role digital plays in the path to purchase — and to rethink how we invest, plan and measure impact in a digitally influenced retail world. Watch on-demand to hear our expert panel unpack the 2025 report findings!